What do the Professional Networking Sites Teach Us?


In Greece, we have a saying…

…roughly translating as “The dog that barks a lot does not bite“; the implication being that the louder you are, the less likely you are to deliver on that promise, whatever that might be. Having jumped on the bandwagon of social networking sites  that are either strictly professional (e.g. LinkedIn, Yammer etc) or can be used in a professional capacity (e.g. Twitter), I can’t but replay the aforementioned Greek Proverb in my head.

And more specifically, I’m referring to the notorious “Share Post/Link” feature, available on any self-respecting social network. You see, on those sites people share a lot of content – sometimes their own, sometime’s somebody else’s. But surely, I can’t be the only one who thinks the following:

What have we learnt from the professional networking sites?

 
Credits: The XKDC-inspired graph was realised with the help of the D3 work performed by Dan Foreman-Mackey.
 
 
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3 thoughts on “What do the Professional Networking Sites Teach Us?

  1. Chris L says:

    You do realise no-one is going to want to share this now…………? I was a bit concerned about even commenting, but I tend to agree. We also have as a saying ‘those who can, do…those who can’t, teach’

    • Theo Marinos says:

      I personally believe that moderation is the key to everything! Social Media is great and Professional Social Media do serve a purpose. But I do get the feel that in many cases people become a bit preoccupied with trying to appear overly-clued.

  2. Peter van Hees says:

    If you launch an Enterprise Social Network without guidance (tying it into both a goal for the organization, and a goal for the employees), this is indeed the typical behavior. Your graph is exactly why I don’t believe in a “viral adoption” of this technology. I might use this idea in on of my next blog posts! Thanks for sharing this.

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