I was recently asked by a former colleague of mine to have a look at what appeared to be a process for Product Design. Pretty quickly it became apparent that the process was indeed interesting and its overview was written by someone who knew what he was talking about. However, it wasn’t long before I realised that the process in question was implemented by Google Ventures…. which made me question myself:
Do great processes make great products?
Is there any value in trying to follow the processes implemented by traditionally strong and product-oriented brands such as Google, Spotify, Amazon and the rest?